Archive for the 'Design' Category

Introducing the New and Improved Bay Nature

Thursday, July 10th, 2008

I’ve been a little quiet on the blog front lately. I’ve been a bit obsessed – obsessed with designing a new logo, website, and complete new brand identity for Sheriar Designs. Finally! It’ll probably take me quite a while to get the site redone, so I’ll give a bit of a sneak peak in the near future, but right now I’m here to talk about another project that’s been taking up my time …

Recently I had the privilege of completing the design and front-end work on the new Bay Nature site. The project was a real pleasure from start to finish as I had a great site to work on, great imagery to work with, and a great team – mainly Dan Rademacher of Bay Nature and David Siedband of Wolf and Associates, who did the backend work in Plone.


To get a sense of what the old site looked like …

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Saturated Glow: My Latest CSS Zen Garden Entry

Thursday, May 29th, 2008

I just couldn’t resist … four was not enough … I’m addicted … I just had to make one more …

Zen Garden Entry Number Five: Saturated Glow


The Inspiration

As you may have seen I recently blogged about the completion of one of my latest sites, Rose Edge LLC. While the client and I are both extremely pleased with how the site turned out, it wasn’t exactly what I originally had in mind.

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Introducing Rose Edge LLC

Monday, May 5th, 2008

I just completed the design and development of Rose Edge LLC for Kristin Rose, who does motivational speaking, healing, and coaching.

Screen Shot of

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Have You Seen Love Letters?

Thursday, June 14th, 2007

A few months ago I had the distinct pleasure of seeing Annie Potts (think Ghostbusters and Toy Story) and my friend James Taylor perform in the critically acclaimed A. R. Gurney play Love Letters in my home town of Walnut Creek, California. My super-awesome and oldest friend in the world, Selma Al-Faqih, was the director. I had never seen the play before and was completely enthralled!

This summer Annie, James, and Selma are bringing Love Letters to Washington, D.C. and I am very pleased to have done the promotional website for that performance at the Landsburgh Theatre. If you have a chance to go, I highly recommend it.

screen shot of Love Letters website

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Introducing ~ Riveting, Handmade Jewelry Creations

Monday, June 4th, 2007

Well, it’s been a while, but I’m back. I’m totally back. Working at Deluxe Digital Media kept me very busy (too busy for blogging anyway), but I have now returned to running Sheriar Designs. The crew at DDM is great, and I’m certainly going to miss them, but while there I learned something very important … that I am really an entrepreneur at heart, and that being an employee – even with a fantastic company – is not ultimately what works for me.

While at DDM I got to work on several great projects, one of them is the new site for Nicole Kidd, an amazing jewelry designer based here in the Bay Area. Bringing her vision for her site to life was a very fulfilling creative experience.

screen shot of

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Is There a Design Class System?

Sunday, March 11th, 2007

My final panel of the day was one I had really been looking forward to. It was entitled, “High Class and Low Class Web Design” and the description read, “Elite web designers are baffled by the success of seemingly “undesigned” sites like Google, Craigslist, and eBay. Usablity expertsexplain the success of such sites as a triumph of function over style, others claim that a good business model always beats good design. This panel will investigate a third possibility: Just as Apple, BMW, and The New York Times market high-end products to elite customers,Wal-Mart, Fox News, and World Wrestling Entertainment target their working-class customers very… differently. Is there a design class system?”

The answer, as I hope that you, Dear Reader, are already painfully aware of, is YES – there indeed is high-class, and low-class design (at least, I firmly believe so). But beyond that I didn’t really get too far. The panel seemed completely surprised by each question that was asked of them by the moderator (who seemed to be the only one of them who has really given these topics any great deal of thought. Khoi Vinh seemed especially uptight and even unhappy to be here.

However, it wasn’t at all a total waste of time, because although they weren’t necessarily answered, I think many interesting questions were asked. Questions like …

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Finding Design Inspiration Everywhere

Saturday, March 10th, 2007

Latest panel at SxSw: After the Brief: A Field Guide to Design Inspiration, presented by Jason Santa Maria and Rob Weychert of Happy Cog Studios. Cameron Moll was also supposed to present but he was sick. =(

The first thing Jason said that I found interesting was to look not at other web sites to find inspiration for website designs because that creates cliché, which quickly gets old. I’m not sure how much I agree or not. I do think it’s true that new ideas in web design get quickly adapted and ubiquitized (ok, I made up that word – but it should be able to be a verb, I think) – take the web 2.0 badge, for example, that “wicked worn look,” and just about anything else that’s cool … all too fast it becomes overdone and then passé. Yes, I agree that the ideal is to be among the first to come up with those ideas, rather than constantly chasing what’s hip. However, I also think that it’s important to be aware of those trends. I also think that looking at designs that really inspire you can lead you to riff off those concepts and often take them to new levels, or morph them into something else entirely.

“Design is not a thing you do. It’s a way of life.” This is a quote by Alan Fletcher, who wrote The Art of Looking Sideways. Jason says that real inspiration is about recognizing the value and the beauty of everything around you. That is absolutely true, but everything around you does include other websites. ;~)

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Elegance in Simplicity Chosen as an Official Selection of the CSS Zen Garden!

Friday, December 1st, 2006

I am delighted to announce that once again I have the honor of having another design included as an official selection of the CSS Zen Garden. This is the third time I have enjoyed such an honor and I think I may, finally, be done with submitting (although you never know).

Elegance in Simplicity screen shot

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Introducting Deluxe Digital Media

Wednesday, October 25th, 2006

For the last two or three years I’ve had one client that I always referred to as my favorite. That client is Deluxe Digital Media. Together, we’ve worked on several high-profile sites, mostly in the adventure travel industry. We’ve been flirting the idea of a closer professional relationship for a while now. Well, we’ve moved on from flirting to serious dating. ;~)

Things are getting so serious that you can now find me on the About Us page of their new website, which I designed (including their new logo) and coded.

I’m very excited to report that the new design has been showing up on several of the showcase sites. Check it out:

screenshot of Deluxe Digital Media's new home page

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Introducing Creative Flux

Wednesday, August 23rd, 2006

You may recall my post of a couple months ago – Office Space, a New-School Web-Programming Geek, and a Business Name – in which I spoke of a new business partner and a new business venture. You may be wondering whatever came of that? Well, the business partner is still with me, and the business venture is still in the works … it’s just changed scope a bit (as ventures tend to do). It’s gotten more exciting!

Screenshot of

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