Archive for the 'News' Category

Introducing the New and Improved Bay Nature

Thursday, July 10th, 2008

I’ve been a little quiet on the blog front lately. I’ve been a bit obsessed – obsessed with designing a new logo, website, and complete new brand identity for Sheriar Designs. Finally! It’ll probably take me quite a while to get the site redone, so I’ll give a bit of a sneak peak in the near future, but right now I’m here to talk about another project that’s been taking up my time …

Recently I had the privilege of completing the design and front-end work on the new Bay Nature site. The project was a real pleasure from start to finish as I had a great site to work on, great imagery to work with, and a great team – mainly Dan Rademacher of Bay Nature and David Siedband of Wolf and Associates, who did the backend work in Plone.


To get a sense of what the old site looked like …

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A New Way of Doing Things

Thursday, May 8th, 2008

Well, if there’s anyone left lurking around here I’m sure you’ve noticed that this blog has been all but dead for the past year (6 posts in a year … lame). But I’ve been busy! I’ve had a lot of work, I bought my first house, I’ve been acting (community theater), dancing (salsa!), singing (joined a chorus), and of course there’s my family … life has been full and wonderful! But I missed the blog.

So I’ve been gearing up to get back to it for a while now but it seems like since the inception of Sheriar Designs the blogs about web design have increased exponentially almost daily. With the plethora of awesome information out there and limited free time on my part, I felt a bit constrained by the format I had set out for myself years ago – that I would distinguish myself by writing in-depth articles about my processes. Those were some seriously time-consuming articles!

So I kept my desire to return percolating and an idea emerged.

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Introducing Rose Edge LLC

Monday, May 5th, 2008

I just completed the design and development of Rose Edge LLC for Kristin Rose, who does motivational speaking, healing, and coaching.

Screen Shot of

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Video Classifieds – What You See Is What You Get

Friday, September 21st, 2007

I recently had a really great experience doing some design / xhtml / css tweaking for a great up and coming web application – iMoondo.

iMoondo home page

This job was simply a pleasure from start to finish. Andrej Masiar was just so fun and easy to work with … one of those clients you want to stay on the phone chatting with after your done talking about work stuff. Andrej has some key characteristics that make up a great client that I’m going to keep in mind when trying to replicate that type of client. They are:

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Have You Seen Love Letters?

Thursday, June 14th, 2007

A few months ago I had the distinct pleasure of seeing Annie Potts (think Ghostbusters and Toy Story) and my friend James Taylor perform in the critically acclaimed A. R. Gurney play Love Letters in my home town of Walnut Creek, California. My super-awesome and oldest friend in the world, Selma Al-Faqih, was the director. I had never seen the play before and was completely enthralled!

This summer Annie, James, and Selma are bringing Love Letters to Washington, D.C. and I am very pleased to have done the promotional website for that performance at the Landsburgh Theatre. If you have a chance to go, I highly recommend it.

screen shot of Love Letters website

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Introducing ~ Riveting, Handmade Jewelry Creations

Monday, June 4th, 2007

Well, it’s been a while, but I’m back. I’m totally back. Working at Deluxe Digital Media kept me very busy (too busy for blogging anyway), but I have now returned to running Sheriar Designs. The crew at DDM is great, and I’m certainly going to miss them, but while there I learned something very important … that I am really an entrepreneur at heart, and that being an employee – even with a fantastic company – is not ultimately what works for me.

While at DDM I got to work on several great projects, one of them is the new site for Nicole Kidd, an amazing jewelry designer based here in the Bay Area. Bringing her vision for her site to life was a very fulfilling creative experience.

screen shot of

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SxSW Needs a User Experience Expert

Saturday, March 10th, 2007

You read yesterday about the definitively non-interactive registration process here at SxSW. As I arrived five minutes early to attend my next panel, Web App Autopsy, I was informed at the door that the panel had been moved to the third floor. I soon discovered that the only access to the third floor was through the two tiny elevators. The was a line around the interior block of the conference center for these elevators. I waited in this line for about 15 minutes. Finally getting my turn on the elevator I found myself packed in like pickles (Ellen reference … substitute sardines if you haven’t seen it) while I enjoyed a very stuffy, aromatic, and painfully slow ride down to the third floor from the second. That’s right … don’t make me explain it, because I can’t.

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Busy, Busy, Busy!

Tuesday, March 6th, 2007

So, you may be wondering if I’ve fallen off the face of the planet? Well … sort of. I’ve fallen into the world of Full Time Work. Yes, gone are my beloved 4-hour work days. And sometimes, I’ll admit it, I do miss them and the life of flexibility of time that they afforded me. However, despite the loss of my beloved free time, I am finding my new career role to be very challenging and rewarding, and I’m excited about all the possibilities the future holds.

South by Southwest LogoEspecially exciting is the near future … Friday, to be specific. Why? Because I am going to South By Southwest! YES!! I am so completely excited about this, my first year at this much touted conference. If you are going, please feel free to come say hello! If you would like to stalk me, I’m trying to make that easy on you by providing my itinerary in the form of a lovely Excel spreadsheet.

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I am Now a Correspondent for Vitamin!

Wednesday, December 20th, 2006

Vitamin logo

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Introducting Deluxe Digital Media

Wednesday, October 25th, 2006

For the last two or three years I’ve had one client that I always referred to as my favorite. That client is Deluxe Digital Media. Together, we’ve worked on several high-profile sites, mostly in the adventure travel industry. We’ve been flirting the idea of a closer professional relationship for a while now. Well, we’ve moved on from flirting to serious dating. ;~)

Things are getting so serious that you can now find me on the About Us page of their new website, which I designed (including their new logo) and coded.

I’m very excited to report that the new design has been showing up on several of the showcase sites. Check it out:

screenshot of Deluxe Digital Media's new home page

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