I am by no means a Wordpress expert, but I do use it for this site and I have built a few custom themes for others. Recently I came across an interesting problem while creating the Wordpress theme for Rose Edge LLC: I needed to have two separate content areas and Wordpress only provides one. If you look at the design, I needed my client to be able to control the content in the “highlight box” (the green box at the top) and the “content area” (the blue box below). These could not be part of the same post info because of all the code that is in between them (which defines the visual break between the two. I didn’t want my client to have to insert code into the middle of every post. What to do?
It occurred to me that Wordpress already has two ways to pull in content: The Post (called in your template with <?php the_content(); ?>) and The Excerpt (called in your template with <?php the_excerpt(); ?>). Since my client wasn’t using Wordpress as a blog, but rather as a CMS, she wasn’t using The Excerpt at all. Could she use it instead as a secondary content area? Well, yes … but not without some plugins and modifications.
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